Our Product
Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)
Shopping Bag
In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodr was born. BOOM. Problem solved. You're welcome.
How goodr is Changing the Active Eyewear Game
Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)
Creating connection is at the forefront of our marketing efforts. We’re recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.
We exist to give you permission to be unabashedly yourself… unless you’re an asshole.
THE SUNNIES THAT STARTED IT ALL
One day “avid runner” Stephen Lease looked in the mirror and had an awakening: He looked like the biggest tool in the world. Lame hat, dorky shades, compression everything, giant arm sleeves, run belt with gels, and a performance diaper. (Okay, the performance diaper is a joke, but everything else is true). "What the f*** am I wearing right now?" he wondered.
After hitting rock bottom, Stephen noticed most runners weren't wearing overpriced high-performance sunglasses. They wore cheap sunnies from gas stations. There was a huge opportunity for stylish, fun, functional, affordable shades in the running space. This was the seed of goodr! (A pink, flamingo-shaped seed, watered with piña coladas.)
